Job title: Personal Lines Producer
Job type: Permanent
Emp type: Full-time
Industry: Insurance
Functional Expertise: Producer
Location: Ludington, MI
Job published: 09/22/2026
Job ID: 160626

Job Description

Personal Lines Insurance Producer

Job Summary

Seeking a motivated and detail-oriented Personal Lines Insurance Producer to join a collaborative insurance team. This role focuses on building and developing a book of personal lines business through relationship building, referrals, centers of influence, and lead generation support.

The ideal candidate will have strong sales aptitude, excellent communication skills, and a passion for helping clients identify appropriate insurance solutions. This is an onsite position offering opportunities for professional growth, training, and mentorship.

Responsibilities

  • Build and manage a book of business focused on personal lines insurance, including home, auto, umbrella, and life products.

  • Generate new business through referrals, centers of influence, personal prospecting, and company-provided leads.

  • Develop and maintain strong relationships with clients, prospects, referral partners, and insurance carriers.

  • Identify client insurance needs and recommend appropriate coverage solutions.

  • Meet or exceed established sales and revenue goals.

  • Follow up with prospective clients and maintain an active sales pipeline.

  • Collaborate with team members and participate in ongoing training and mentorship opportunities.

  • Utilize Applied EPIC to manage client and prospect information and maintain accurate documentation.

Qualifications/Requirements

  • Prior insurance sales experience preferred.

  • Holds an active P&C (Property and Casualty) insurance license.

  • Life insurance licensing or experience is preferred for candidates selling life insurance products.

  • Demonstrated sales ability and experience working toward production goals.

  • Familiarity with standard personal lines insurance products.

  • Experience with agency management software; Applied EPIC experience is a plus.

  • Strong interpersonal and communication skills.

  • Detail-oriented with strong organizational and follow-up abilities.

  • Ability to work effectively in an onsite environment.

Compensation Package

  • Base Salary: $40,000 - $55,000, depending on experience.

  • Commission: 50% on new business.

  • Performance-based bonus opportunities.

  • Paid time off.

  • Paid holidays.

Disclaimer: Please note that this job description may not cover all duties, responsibilities, or aspects of the role, and it is subject to modification at the employer's discretion.

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