Job title: Commercial Lines Marketing Manager
Job type: Permanent
Emp type: Full-time
Industry: Insurance
Functional Expertise: Marketing Manager
Location: Atlanta, GA
Job published: 05/13/2025
Job ID: 135838

Job Description

Position Summary

The Commercial Insurance Marketing Manager, Hybird, ATL, GA $100-$125K+

Responsible for developing and executing marketing strategies to effectively quote and place commercial insurance accounts.
This role involves collaborating with producers and account managers to assess client needs, negotiate with carriers, and ensure optimal coverage and pricing.
The Marketing Manager plays a pivotal role in enhancing client satisfaction and agency profitability through strategic market engagement and relationship management.

Key Responsibilities

  • Market Analysis & Strategy Development

    • Conduct strategy meetings for prospect and renewal accounts requiring marketing efforts.

    • Develop individual account marketing strategies based on operational and relationship philosophies.

    • Provide up-to-date market intelligence on products, services, programs, and carrier appetites.

  • Carrier & Broker Negotiations

    • Present client information to insurance carriers and brokers.

    • Negotiate terms and conditions of insurance quotations to fulfill client needs and exposure to risk.

    • Build and maintain strong relationships with carriers and brokers.

  • Submission & Proposal Management

    • Create client proposals utilizing agency templates and management system data.

    • Ensure consistency, compliance, and quality in all submissions.

    • Oversee the submission process, including reviewing drafts and ensuring all corrections are addressed.

    • Prepare and present proposals to clients, ensuring all necessary documentation is included.

  • Account Management & Client Liaison

    • Serve as a resource to the commercial lines department, continuously developing market and coverage knowledge.

    • Advise clients on coverage options and risk management strategies.

    • Assist in the resolution of complex account issues and concerns.

  • Administrative & Compliance Oversight

    • Maintain agency systems, including document management, according to agency policies and procedures.

    • Ensure adherence to agency procedures that enforce E&O controls and data integrity.

    • Track new business and hit ratios to assess marketing effectiveness.

Qualifications

  • Education & Experience

    • High School Diploma or GED equivalent required; Bachelor's degree preferred.

    • Minimum of 5 years of commercial lines account management experience, preferably with marketing experience.

    • Experience handling mid-large property and casualty accounts.

  • Licensing & Certifications

    • Active General Lines Property and Casualty license required.

    • Insurance industry professional designations preferred (e.g., CIC, CPCU).

  • Skills & Abilities

    • Strong interpersonal skills with the ability to build relationships with internal and external clients.

    • Exceptional attention to detail and organizational skills.

    • Intermediate or advanced proficiency in Microsoft Office programs.

    • Experience with agency management systems (e.g., Applied Epic, AMS360) preferred.

    • Ability to work effectively and efficiently independently and within a team environment.

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