Job Description

Position Overview:
We are seeking a highly motivated and results-driven Insurance Digital Marketing Specialist to join our team. This individual will play a pivotal role in creating and executing engaging content strategies while driving organic traffic through SEO optimization. The ideal candidate will have a strong understanding of the insurance industry, excellent writing skills, and a passion for digital marketing. You will be responsible for developing content that resonates with our audience and ensuring our online presence ranks high in search engines.

INSURANCE EXPERIENCE/ BACKGROUND REQUIRED***

Hybrid schedule - KING OF PRUSSIA, PA

Compensation: $80k-$110k

5+ years of experience required

Searching for someone who is well versed with online marketing, content creating, SEO, and speaking with associates

Key Responsibilities:

• Content Creation:

  • Develop high-quality, informative, and engaging content for various digital platforms, including blog posts, articles, landing pages, social media, and email campaigns.
  • Write compelling copy for websites, newsletters, social media posts, and advertisements tailored to the insurance industry.
  • Create multimedia content (such as infographics and videos) to support marketing initiatives and enhance user experience.

• Search Engine Optimization (SEO):

  • Conduct keyword research to identify opportunities for organic growth.
  • Optimize existing content for SEO to improve visibility in search engine results.
  • Implement on-page and off-page SEO strategies to increase website traffic, improve search rankings, and enhance overall site performance.
  • Monitor and analyze SEO performance, using data-driven insights to refine strategies and improve results.

• Digital Strategy and Campaign Management:

  • Collaborate with the marketing team to develop digital marketing strategies aligned with business objectives.
  • Monitor and report on key performance metrics (KPIs) such as website traffic, conversion rates, and engagement, adjusting strategies as needed.
  • Stay current on digital marketing trends, best practices, and industry changes to maintain a competitive edge.

• Social Media Management:

  • Manage and grow the company's social media presence by crafting relevant, informative, and engaging posts for platforms such as Facebook, LinkedIn, Instagram, and Twitter.
  • Monitor engagement and analyze social media performance to inform future content strategies.

• Collaboration and Reporting:

  • Work closely with other marketing team members, designers, and developers to ensure content is aligned with brand messaging and SEO best practices.
  • Prepare regular reports on the effectiveness of content and SEO strategies, making recommendations for improvements.

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